HOW TO SHOOT GREAT VIDEO INTERVIEWS

Being interviewed on camera can, at best, be stressful,

but we think we've nailed it with over 1000 workplace interviews - working out, not only how to put you totally at ease but also how to extract the very best from any interview situation. 

Here's a few tips...  

There is an art to marshalling a good video interview.

•  Camera positioning is critical and will set your interview apart from the rest, especially if you're confident about experimenting with the space you find yourself in. 

•  Lighting can ruin a video interview so being aware of how good or bad the natural light is will be a great start point.  

•  Poor sound is probably the most destructive element to any video, so get it right and avoid sound polluted spaces.  

•  Put your subject at east by letting them know roughly how long their ordeal will last.  Remind them that it's 'just a conversation' and get rid of and any onlookers!

The quality of your production will also depend on the quality of your equipment and the skill of your editor but help yourself get off to a great start with these pointers.   Good Luck.

Working for Surrey discounted video production

Look at what our competitors are up to!

We've neglected our home beat recently by not publicising the fact that we ALSO offer any business based in Surrey and introductory discount of 50% - this means if you're looking for local video production quotes and you are in fact based in Surrey - then bingo! 25% off cheap video for you.

So here it is in writing... Calling ALL Surrey businesses interested in producing video content in 2018 we will produce your video for 20% less than you would normally pay.  So business looking for video in Surrey call us today for an instant 15% off!   Yes that's 10% off!!

If you're interested call us today and get that amazing 5% off the regular video production fee.

Your Business' first choice for video

Video production is stepping up a gear during 2018 both in terms of the way you tell your corporate story and how your video content fits within your trans-media strategy.

Making the right kind of video content for your business is now more important than ever. Major players are all stepping up their video game to include better video, better stories and publishing more video than ever.  With video viewing habits changing every week you can expect to have your newest video watched on the train on a phone or even an iPad in bed.

Video equipment is better and more affordable than ever so video production values  and standards are increasing all the time. 

Recently we worked with Winsor & Newton at their head office in Shepherd's Bush to create a series of artists video Masterclasses, We have also been improving our already excellent workplace video interview style with Fidante corporate finance and looking forward to shooting some electric car videos with BMW in the not too distant future.

More about these projects in the coming weeks - if you have a video project you'd like to discuss call us at our office in Hampton Court Surrey today on 020 8541 5155

Great News.. We're NOT ex-BBC!

If you're thinking of making some video content for your business which is watchable and relevant, we've got some great news for you - none of us have ever worked for the BBC.

Enough said.

Strong Ideas and a video strategy work.

Video will only work for your business if the idea is strong and you have a strategy for it to work within.
Strong ideas help you focus your business especially when it comes to planning what kind of video content you need.

What’s your story?  Tell that story, whether it's a new offering or a strong industry opinion - people will engage with what you have to say, especially in video form because it's quick and easy to do so.

Strong ideas are sticky, or watchable and that's really important - who wants to press play on a video and be bored?  Nobody - not even in the world of business content.

Video strategy means video working with your other marketing channels. Make video that becomes (or drives) part of your trans-media story.

Long form or short form.. It’s all good.

If video fits your marketing strategy and is watchable then you're doing a better job than most businesses are right now.

Good luck and call us if you need help.

Quentin says...

That's it really.  Nice of him to say.

The case for long-form video...

Most agencies would have you believe that your customers' attention span has decreased to that of an amnesiac goldfish.  Really? Well, video content has changed and is changing all the time, but to say that a viewers tolerance for any video longer than a spasmodic Vine post is just nonsense.

I think what they probably mean is, 'So you want some video content?.. Here's what we like making best right now.. why don't you try it - short-form video's all the 'go'!'   And don't get me wrong, short form content is working very well - it's true. However just because it's working, doesn't automatically relegate video content over 60 seconds.  We know this is true because we are asked for and produce both long and short-form content every day.   The truth is, and this depends on your business, there is an audience for both - they may not be the same audience at the same time but they are watching.  Think about the term 'multi-channel' for a moment, a much bandied phrase which means exactly what it says. Video works across a wide gamut of media which is growing every day, whether that's good old TV, a YouTube pre-roll Ad or muted Out-Of-Home digital banner - But clearly the same content won't work for all channels, so to say that short-form video is the new long-form doesn't work for us.  What they mean is, you need to look at video with a broader lens (excuse the pun). Whatever your message, you can guarantee it will need to be a 'transmedia' consideration and your creativity will need to extend just that bit further!   Think about a video project not in terms of a single deliverable but as a suit of content which works within a campaign - however small.  This may only mean a 3 min interview with a 30 second social edit to promote it but at least it's a suite of two videos which reach out to two very different audiences and different times. Long and short form working together.

Finally, we'd challenge whether certain forms of short content actually fall into the category of 'video' at all.. Is a mute, moving poster in a shopping mall a video? or is it something else - 'motion advertising' ?

WORKING WITH WINSOR & NEWTON

Tiza working with Winsor & Newton – It’s tempting to pen a blog post splattered with colourful phrases, laying out the palette of goodies we’ve already created with our latest client Windsor&Newton – they didn’t quite give us a blank canvas (actually they did but that’s going into project details

TIZA – This is who we are

The challenge with creating video content in 2016 for anyone – is that viewing habits and audience demands are changing.

Viewers want more relevant content which is more entertaining and more watchable in shorter, punchier than ever videos.

We can tell you who we are but first we need to tell you who we’re not…

We’re not a marketing, PR or creative agency who now, happen to do video.

We’re not old school corporate video production who put stuff on Youtube for time to time.

We’re not a young guy with a beard, a DSLR and a GoPro.

We’re a video agency.

Great creativity is critical but is needs to be closely combined with:

1/ online content expertise

2/ the ability to actually plan, write and make great video in-house

3/ to understand the brand

4/ to maintain the integrity of the look and feel

5/ to ‘get’ it’s audience.

6/ to talk to you in clear and simple everyday language.

You will be told some of this by some the people you’ll be seeing but we are likely to be the ONLY Video Agency you will be talking to – so we doubt if any one of them will be speaking to you in quite the same way as us.

Genuine partnership

Tiza are seeking a genuine creative video production and strategy partnership with any exciting business to demonstrate how the skills and incite of your in-house team can produce content which is better and more cost effective than an outside agency approach.